FIELD NOTES
Where home service businesses actually leak revenue, and what fixes are worth the money. No tool pitches, just the diagnosis.
You did good work for forty people last month and none of it is visible to the next customer searching for you. Here is what the review gap costs and how to close it without begging.
The most expensive leak in a contractor business has no missed call to point at. It is the owner spending Sunday night turning photos and notes into quotes and invoices. Here is how to price it.
Most contractors send a quote and wait. The jobs go to whoever followed up. Here is the math on the follow-up leak and what a real follow-up system looks like.
The cheapest jobs you will book this year are hiding in a list you already own. Here is how to put a dollar figure on your dormant customers before you spend another cent on new leads.
Your highest-paid field people spend hours a week on paperwork you could book as revenue. Here is how to price the capacity you are losing before you hire another tech.
If your Google Business Profile is half-finished, you are invisible in the map pack today and invisible in AI answers tomorrow. Here is the visibility stack, bottom to top.
Straight answers on what an AI receptionist does, what it costs in the North Okanagan, and how to tell whether your company even needs one.
A missed call is not a missed conversation. It is a job that went to the next contractor on the list. Here is how to put a real dollar figure on the leak.
Most automation projects fail before any software is installed, because nobody asked where the business is actually stuck. Here is the diagnose-first alternative.
If you cannot say which lead source made money last month, you cannot fix any of the other leaks either. Here is why reporting is the first thing to measure, not the last.
In the North Okanagan the busy weeks are on the calendar months in advance. The contractors who win the surge are not the ones with more trucks. They are the ones who do not drop calls when it hits.
When the same customer gets typed into your CRM, your scheduler, and your invoicing tool by hand, you are paying for the labor twice and leaking leads in the gaps. Here is the cost of disconnected tools.