EVERY JOB FOLLOWS THE SAME 7 STAGES.
MOST SHOPS ARE LEAKING AT TWO OF THEM.
There's a path every customer walks — from the first time they hear your name to the moment the job's done and they either call you again or don't. We've broken that path into 7 stages, and we've watched enough trades businesses to know where it breaks: the two bookends. The first contact — that 4:20 call up top — and the silence after the job. Between them, they account for roughly 80% of the revenue a typical shop never sees.
The full map — all 7 stages, what goes wrong at each one, and what it costs — is the spine of the Socratic Audit. We don't publish it. But here's the kind of question it asks:
"On the day of the job, does your customer know when the truck is actually showing up — or are they sitting in a four-hour window wondering if you forgot them?"
That's one question, from one stage. There are six more stages, and every one of them has a question your last agency never asked.